Essential Technologies for Digital Business
Market rivals and empowered customers are forcing enterprises to reconsider how they do business. ‘Digital transformation’ has emerged as a means to craft engaging customer experiences, automate business operations and fend off threats from rivals. It’s driving the need to rethink how enterprises engage and interact with customers, partners and their workforce.
To cope, business and IT leaders must conceptualize new means to align business strategy and operations with modern IT automation platforms that can create new competitive advantages.
Carl Lehmann, Principal Analyst at 451 Research joins William Krause of AppBus to discuss the strategic thinking and technical apparatus needed to enable new competitive advantage by:
Describing how industry leading organizations view and create competitive advantage
Identifying the essential technologies, tools and platforms needed for continuous innovation and transformation
Revealing how next-generation automation platforms come together to enable, simplify and support digital business
Attendees will learn the strategy and practices needed to become digital businesses by mastering IT modernization and process automation as means to continuously create new competitive advantage.
Will Krause, Senior Sales Engineer
Carl Lehmann, Principal Analyst