home.aspx
 
. home.aspx
EVENTS
2019 2nd Artificial Intelligence and Cloud Computing Conference
2019 2ND ARTIFICIAL INTELLIGENCE AND CLOUD COMPUTING CONFERENCE
December 21-23, 2019
2019 2nd Artificial Intelligence and Cloud Computing Conference  (AICCC 2019) will be held during 21-23 December, 2019 in Kobe University, Japan. This conference is meant for researchers from academia, industries and research & development organizations all over the globe interested in the ...

Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2019
GARTNER IT INFRASTRUCTURE, OPERATIONS & CLOUD STRATEGIES CONFERENCE 2019
December 09-12, 2019
The ground is shifting for IT Infrastructure & Operations. The adoption of fast-moving technologies and methodologies – from Cloud, Edge Computing and IoT to DevOps and AIOps – are cutting across the functional roles of typical infrastructure & operations teams, challenging their...

6th IEEE/ACM International Conference on Big Data Computing, Applications and Technologies
6TH IEEE/ACM INTERNATIONAL CONFERENCE ON BIG DATA COMPUTING, APPLICATIONS AND TECHNOLOGIES
December 02-05, 2019
The 6th IEEE/ACM International Conference on Big Data Computing, Applications and Technologies (BDCAT 2019) aims to provide a platform for researchers from both academia and industry to present new discoveries in the broad area of big data computing and applications. The conference topics are big da...

C-SUITE ON DECK

Q&A With Tyler Lessard, VP Marketing, Vidyard

April 03, 2019 / MEDIA 7
Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one.

MEDIA 7: What were you doing prior to your current position?
TYLER LESSARD:
Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers.

MEDIA 7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard?
TL:
In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve.

We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue.

"We always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences."



MEDIA 7: What’s top of the list for what Vidyard wants to achieve this year?
TL:
A big priority for Vidyard is to make it as easy as possible for marketing, sales and customer service teams to create, access, share and track rich video content from within the applications and workflows they already use today. We’re now doing this through integrations with key platforms such as Salesforce, Marketo, HubSpot, SalesLoft, Outreach, InsideSales.com, Zendesk and others. In 2019 we’re looking to expand this community further to enable any business professional to embrace video as a better way to communicate and deliver information.

"The most important thing for today’s marketer is to never stand still."



MEDIA 7: In what way will Vidyard’s collaboration with SmartBug Media change the video experience for HubSpot users worldwide?
TL:
In 2018, Vidyard launched a strategic partnership with HubSpot to power their new HubSpot Video solution for marketing, sales and customer service. Now that the solution is available to HubSpot customers, partners like SmartBug Media are critical to helping them learn how to use video effectively and how to take advantage of these new native tools. From how they create video content, to how they optimize them for conversion, to how they track video engagement data within HubSpot CRM, partners like SmartBug Media will help customers make video an integrated part of their own marketing, sales and customer service processes.

"Vidyard delivers hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market."



MEDIA 7: You have been named as an Epic Marketer by Marketo last month. That’s indeed a great achievement, Tyler. What efforts do you take to hone your marketing skills?
TL:
The most important thing for today’s marketer is to never stand still. It’s easy to get caught up in “what has worked before” and “this is how we do it”, but we always need to be searching for that next idea, that next channel, and that next message that will help us stay ahead of the market and build trust with our audiences. I’ve embraced video myself as a content medium to share ideas and connect with customers. We deliver hyper-personalized experiences, right down to personalizing the content itself, to stand out from the other noise in the market. And we stay close to the latest trends and technologies to understand how we can stay one step ahead.


About Vidyard


Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

SPOTLIGHT

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerfu...

RELATED NEWS


"The tech revolution is at an all-time high with many networks reaching a mission-critical state, particularly within the education sector. The educational sector’s IT landscape has drastically changed over the past ten years. Previously confined to a few desktop PCs found in the reception and library, now, staff and pupils demand instant connectivity throughout the school across a plethora of devices. We are living in the era of the connected classroom. From interactive whiteboards to individua...
INFORMATION-AGE
READ MORE

Wire data monitoring may help healthcare organizations break down data siloes and better gauge internal performance, a series of surveys suggest. While the vast majority of technology professionals would give almost anything to be able to design a fully functional, streamlined, interoperable health IT infrastructure from the ground up, the reality of the reality of the healthcare industry is such that a patchwork of legacy systems and piecemeal products can make seamless operations nearly i...
HITINFRASTRUCTURE.COM
READ MORE

Using virtualization and containers for secure healthcare data access control limits end user's access only to the data they need. Granting network access and enforcing access protocols are a large part of healthcare network security. Access control keeps unwanted and harmful visitors from gaining access to protected health information (PHI) by having users authenticate their identity....
HITINFRASTRUCTURE.COM
READ MORE

Virtualization is one of the most effective ways to manage a modern organization’s IT infrastructure.If staff members need new desktops or servers, the IT team can configure and spin them up from an existing resource pool without adding new hardware....
HTTP://WWW.FEDTECHMAGAZINE.COM
READ MORE

In today's global economy, it's not always easy owning and operating a small business in a rural mountain town like Craig. It's even harder without reliable internet. In the past year, area residents and businesses have suffered through multiple bouts of internet outages — some lasting more than 24 hours — and these service interruptions have real effects on the local economy. Liane Davis-Kling is owner of Downtown Books — a small coffee shop and book emporium offer...
CRAIG DAILY PRESS
READ MORE

Miles of column inches have been devoted to the whiz-bang aspects of the Internet of Things (IoT). The way the tech publications tell it, pretty soon we’re going to be living like the Jetsons all courtesy of IoT. But the reality on the ground is a little more complex and after the big IoT-based attacks of 2016, technology officials at all levels of government are much more focused on securing what they already have in place than adding more potential vulnerabilities to their systems....
HTTPS://CIVSOURCEONLINE.COM
READ MORE

SPOTLIGHT

Vidyard is the video platform that helps businesses transform communications and drive more revenue through the strategic use of online video. Going beyond video hosting and management, we help businesses connect with more viewers through interactive and personalized video experiences, learn powerfu...

RESOURCES

EVENTS

2019 2nd Artificial Intelligence and Cloud Computing Conference
2019 2ND ARTIFICIAL INTELLIGENCE AND CLOUD COMPUTING CONFERENCE
December 21-23, 2019
2019 2nd Artificial Intelligence and Cloud Computing Conference  (AICCC 2019) will be held during 21-23 December, 2019 in Kobe University, Japan. This conference is meant for researchers from academia, industries and research & development organizations all over the globe interested in the ...

Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2019
GARTNER IT INFRASTRUCTURE, OPERATIONS & CLOUD STRATEGIES CONFERENCE 2019
December 09-12, 2019
The ground is shifting for IT Infrastructure & Operations. The adoption of fast-moving technologies and methodologies – from Cloud, Edge Computing and IoT to DevOps and AIOps – are cutting across the functional roles of typical infrastructure & operations teams, challenging their...

6th IEEE/ACM International Conference on Big Data Computing, Applications and Technologies
6TH IEEE/ACM INTERNATIONAL CONFERENCE ON BIG DATA COMPUTING, APPLICATIONS AND TECHNOLOGIES
December 02-05, 2019
The 6th IEEE/ACM International Conference on Big Data Computing, Applications and Technologies (BDCAT 2019) aims to provide a platform for researchers from both academia and industry to present new discoveries in the broad area of big data computing and applications. The conference topics are big da...