The importance of location intelligence and big data for 5G growth

5G_growth
The pandemic has had a seismic impact on the telecom sector. This is perhaps most notably because where and how the world goes to work has been re-defined, with nearly every business deepening its commitment to mobility. Our homes suddenly became our offices, and workforces went from being centrally managed to widely distributed. This has called for a heightened need for widespread, secure and high-speed connectivity around the clock.
5G has answered the call, and 5G location intelligence and big data can provide service providers with the information they need to optimize their investments.

Case in point: Juniper Research reported in its 5G Monetization study that global revenue from 5G services will reach $73 billion by the end of 2021, rising from just $20 billion last year.

5G flexes as connected devices surge

Market insights firm IoT Analytics estimates there will be more than 30 billion IoT connections by 2025. That's an average of nearly four IoT devices per person. To help meet the pressure this growth in connectivity is putting on telecom providers, the Federal Communications Commission (FCC) is taking action to make additional spectrum available for 5G services and promoting the digital opportunities it provides to Americans. The FCC is urging that investments in 5G infrastructure be prioritized given the "widespread mobility opportunity" it presents, as stated by FCC Chairwoman Jessica Rosenworcel.

While that's a good thing, we must also acknowledge that launching a 5G network presents high financial risk, among other challenges. The competitive pressures are significant, and network performance matters greatly when it comes to new business acquisition and retention. It's imperative to make wise decisions on network build-out to ensure investments yield the anticipated returns.

Thus, telcos need not – and should not – go it blindly when considering where to invest. You don't know what you don't know, which is why 5G location intelligence and big data can provide an incredible amount of clarity (and peace of mind) when it comes to optimizing investments, increasing marketing effectiveness and improving customer satisfaction.

Removing the blindfold

Location data and analytics provide telcos and Communications Service Providers (CSPs) with highly-specific insights to make informed decisions on where to invest in 5G. With this information, companies can not only map strategic expansion, but also better manage assets, operations, customers and products.

For example, with this intelligence, carriers can gain insight into the most desired locations of specific populations and how they want to use bandwidth. They can use this data to arm themselves with a clear understanding of customer location and mobility, mapping existing infrastructure and competitive coverage against market requirements to pinpoint new opportunities. By creating complex customer profiles rich with demographic information like age, income and lifestyle preferences, the guesswork is eliminated for where the telco should or shouldn’t deploy new 5G towers.

Further, by mapping a population of consumers and businesses within a specific region and then aggregating that information by age, income or business type, for example, a vivid picture comes to life of the market opportunity for that area.

This type of granular location intelligence adds important context to existing data and is a key pillar to data integrity, which describes the overall quality and completeness of a dataset. When telcos can clearly understand factors such as boundaries, movement and the customers’ surroundings, predictive insights can be made regarding demographic changes and future telecom requirements within a certain location. This then serves as the basis for a data-backed 5G expansion strategy. Without it, businesses are burdened by the trial-and-error losses that are all too common with 5G build-outs.

Location precision's myriad benefits

Improved location precision has many benefits for telcos looking to pinpoint where to build, market and provision 5G. Among them are:

Better data: Broadening insights on commercial, residential and mixed-use locations through easy-to-consume, scalable datasets provide highly accurate in-depth analyses for marketing and meeting customer demand.
Better serviceability insights: Complete and accurate location insights allow for a comprehensive view of serviceable addresses where products and services can be delivered to current and new customers causing ROI to improve and customers to be adequately served.
Better subscriber returns: Companies that deploy fixed wireless services often experience plan cancellations due to inconsistencies of signal performance, which typically result from the misalignment of sites with network assets. Location-based data provides operators with the ability to adapt their networks for signal consistency and serviceability as sites and structures change.

The 5G future

The role of location intelligence in accelerating development of new broadband services and driving ROI in a 5G world cannot be overstated. It adds a critical element of data integrity that informs network optimization, customer targeting and service provisioning so telecom service providers can ensure their investments are not made with blind hope.


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OTHER ARTICLES
Hyper-Converged Infrastructure, Application Infrastructure

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Article | May 17, 2023

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With Equinix’s global footprint of secure, well-equipped facilities, customers can maximize benefits.” - Suresh Krishnan, CTO, Kaloom Equinix and its partners are building the future of 5G NICE technology is just one example of how the Equinix 5G and Edge Technology Development Center enables the innovation and development of real-world capabilities that underpin the edge computing and interconnection infrastructure required to successfully implement 5G use cases. A key benefit of the 5G ETDC is the ability to combine cutting-edge innovations from our partners like Kaloom with proven solutions from Equinix that already serve a large ecosystem of customers actively utilizing hybrid multicloud architectures.

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A Look at Trends in IT infrastructure and Operations for 2022

Article | July 16, 2022

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How NSPs Prepare to Thrive in the 5G Era

Article | November 23, 2021

In my last blog in this series, we looked at the present state of 5G. Although it’s still early and it’s impossible to fully comprehend the potential impact of 5G use cases that haven’t been built yet, opportunities to monetize 5G with little additional investment are out there for network service providers (NSPs) who know where to look. Now, it’s time to look toward the future. Anyone who’s been paying attention knows that 5G technology will be revolutionary across many industry use cases, but I’m not sure everyone understands just how revolutionary, and how quickly it will go down. According to Gartner®, “While 10% of CSPs in 2020 provided commercializable 5G services, which could achieve multiregional availability, this number will increase to 60% by 2024”.[i] With so many recognizing the value of 5G and acting to capitalize on it, NSPs that fail to prepare for future 5G opportunities today are doing themselves and their enterprise customers a serious disservice. Preparing for a 5G future may seem daunting but working with a trusted interconnection partner like Equinix can help make it easier. 5G is so challenging for NSPs and their customers because it is so revolutionary. Mobile radio networks were built with consumer use cases in mind, which means the traffic from those networks is generally dumped straight to the internet. 5G is the first generation of wireless technology capable of supporting enterprise-class business applications, which means it’s also forcing many NSPs to consider alternatives to the public internet to support those applications. User plane function breakout helps put traffic near the app In my last article, I mentioned that one of the key steps mobile network operators (MNOs) could take to enable 5G monetization in the short term would be to bypass the public internet by enabling user traffic functions in the data center. This is certainly a step in the right direction, but to prepare themselves for future 5G and multicloud opportunities, they must go further by enabling user plane function (UPF) breakout. The 5G opportunities of tomorrow will rely on wireless traffic residing as close as possible to business applications, to reduce the distance data must travel and keep latency as low as possible. This is a similar challenge to the one NSPs faced in the past with their wireline networks. To address that challenge, they typically deployed virtual network functions (VNFs) on their own equipment. This helped them get the network capabilities they needed, when and where they needed them, but it also required them to buy colocation capacity and figure out how to interconnect their VNFs with the rest of their digital infrastructure. Instead, Equinix customers have the option to do UPF breakout with Equinix Metal®, our automated bare-metal-as-a-service offering, or Network Edge virtual network services on Platform Equinix®. Both options provide a simple, cost-effective way to get the edge infrastructure needed to support 5G business applications. Since both offerings are integrated with Equinix Fabric™, they allow NSPs to create secure software-defined interconnection with a rich ecosystem of partners. This streamlines the process of setting up hybrid deployments. Working with Equinix can help make UPF breakout less daunting. Instead of investing massive amounts of money to create 5G-ready infrastructure everywhere they need it, they can take advantage of more than 235 Equinix International Business Exchange™ (IBX®) data centers spread across 65 metros in 27 countries on five continents. This allows them to shift from a potentially debilitating up-front CAPEX investment to an OPEX investment spread over time, making the economics around 5G infrastructure much more manageable. Support MEC with a wide array of partners Multiaccess edge compute (MEC) will play a key role in enabling advanced 5G use cases, but first enterprises need a digital infrastructure capable of supporting it. This gets more complicated when they need to modernize their infrastructure while maintaining existing application-level partnerships. To put it simply, NSPs and their enterprise customers need an infrastructure provider that can not only partner with them, but also partner with their partners. With Equinix Metal, organizations can deploy the physical infrastructure they need to support MEC at software speed, while also supporting capabilities from a diverse array of partners. For instance, Equinix Metal provides support for Google Anthos, Amazon Elastic Container Service (ECS) Anywhere and Amazon Elastic Kubernetes Service (EKS) Anywhere. These are just a few examples of how Equinix interconnection offerings make it easier to collaborate with leading cloud providers to deploy MEC-driven applications. Provision reliable network slicing in a matter of minutes Network slicing is another important 5G capability that can help NSPs differentiate their offerings and unlock new business opportunities. On the surface, it sounds simple: slicing up network traffic into different classes of service, so that the most important traffic is optimized for factors such as high throughput, low latency and security. However, NSPs won’t always know exactly what slices their customers will want to send or where they’ll want to send them, making network slice mapping a serious challenge. Preparing for a 5G future may seem daunting but working with a trusted interconnection partner like Equinix can help make it easier.” Equinix Fabric offers a quicker, more cost-effective way to map network slices, with no need for cross connects to be set on the fly. With software-defined interconnection, the counterparty that receives the network slice essentially becomes an automated function that NSPs can easily control. This means NSPs can provision network slicing in a matter of minutes, not days, even when they don’t know who the counterparty is going to be. Service automation enabled by Equinix Fabric can be a critical element of an NSP’s multidomain orchestration architecture. 5G use case: Reimagining the live event experience As part of the MEF 3.0 Proof of Concept showcase, Equinix partnered with Spectrum Enterprise, Adva, and Juniper Networks to create a proof of concept (PoC) for a differentiated live event experience. The PoC showed how event promoters such as minor league sports teams could ingest multiple video feeds into an AI/ML-driven GPU farm that lives in an Equinix facility, and then process those feeds to present fans with custom content on demand. With the help of network slicing and high-performance MEC, fans can build their own unique experience of the event, looking at different camera angles or following a particular player throughout the game. Event promoters can offer this personalized experience even without access to the on-site data centers that are more common in major league sports venues. DISH taps Equinix for digital infrastructure services in support of 5G rollout As DISH looks to build out the first nationwide 5G network in the U.S., they will partner with Equinix to gain access to critical digital infrastructure services in our IBX data centers. This is a great example of how Equinix is equipped to help its NSP partners access the modern digital infrastructure needed to capitalize on 5G—today and into the future. DISH is taking the lead in delivering on the promise of 5G in the U.S., and our partnership with Equinix will enable us to secure critical interconnections for a nationwide 5G network. With proximity to large population centers, as well as network and cloud density, Equinix is the right partner to connect our cloud-native 5G network.” - Jeff McSchooler, DISH executive vice president of wireless network operations

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PR Newswire | January 25, 2024

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IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

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Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

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dxFeed Launches Market Data IaaS Project for Tradu, Assumes Infrastructure and Data Provision Responsibilities

PR Newswire | January 25, 2024

dxFeed, a global leader in data solutions and index management for the financial industry, announces the launch of an Infrastructure as a Service (IaaS) project for Tradu, an advanced multi-asset trading platform catering to active traders and investors. In this venture, dxFeed manages the crucial aspects of infrastructure and data provision for Tradu. As an award-winning IaaS provider (the Best Infrastructure Provider by the Sell-Side Technology Awards 2023), dxFeed is poised to address all technical challenges related to market data delivery to hundreds of thousands of end users, allowing Tradu to focus on its core business objectives. Users worldwide can seamlessly connect to Tradu's platform, receiving authorization tokens for access to high-quality market data from the EU, US, Hong Kong, and Australian Exchanges. This approach eliminates the complexities and bottlenecks associated with building, maintaining, and scaling the infrastructure required for such extensive global data access. dxFeed's scalable low latency infrastructure ensures the delivery of consolidated and top-notch market data from diverse sources to the clients located in Asia, Americas and Europe. With the ability to rapidly reconfigure and accommodate the growing performance demands, dxFeed is equipped to serve hundreds of thousands of concurrent clients, with the potential to scale the solution even further in order to meet the constantly growing demand, at the same time providing a seamless and reliable experience. One of the highlights of this collaboration is the introduction of brand-new data feed services exclusively for Tradu's Stocks platform. This proprietary solution enhances Tradu's offerings and demonstrates dxFeed's commitment to delivering tailored and innovative solutions. Tradu also benefits from dxFeed's Stocks Radar—a comprehensive technical and fundamental market analysis solution. This Software as a Service (SaaS) seamlessly integrates with infrastructure, offering added value to traders and investors by simplifying complex analytical tasks. Moreover, Tradu leverages the advantages of dxFeed's composite feed (the winner at The Technical Analyst Awards). This accolade reinforces dxFeed's commitment to delivering excellence in data provision, further solidifying Tradu's position as a global leader in online foreign exchange. "When we were thinking of our new sophisticated multi-asset trading platform for the active trader and investors we met with the necessity of expanding instrument and user numbers. We realized we needed a highly competent, professional team to deploy the infrastructure, taking into account the peculiarities of our processes and services," said Brendan Callan, CEO of Tradu. "On the one hand, it allows our clients to receive quality consolidating data from multiple sources. On the other hand, as a leading global provider of online foreign exchange, we can dispose of dxFeed's geo-scalable infrastructure and perform rapid reconfiguration to meet growing performance demands to provide data to hundreds of thousands of our clients around the globe." "The range of businesses finding the Market Data IaaS (Infrastructure as a Service) model appealing continues to expand. This approach is gaining traction among various enterprises, from agile startups seeking rapid development to established, prominent brands acknowledging the strategic benefits of delegating market data infrastructure to specialized firms," said Oleg Solodukhin, CEO of dxFeed. By taking on the responsibilities of infrastructure and data provision, dxFeed empowers Tradu to focus on innovation and client satisfaction, setting the stage for a transformative journey in the dynamic world of financial trading. About dxFeed dxFeed is a leading market data and services provider and calculation agent for the capital markets industry. According to the WatersTechnology 2022 IMD & IRD awards honors, it's the "Most Innovative Market Data Project." dxFeed focuses primarily on delivering financial information and services to buy- and sell-side institutions in global markets, both traditional and crypto. That includes brokerages, prop traders, exchanges, individuals (traders, quants, and portfolio managers), and academia (educational institutions and researchers). Follow us on Twitter, Facebook, and LinkedIn. Contact dxFeed: pr@dxfeed.com About Tradu Tradu is headquartered in London with offices around the world. The global Tradu team speaks more than two dozen languages and prides itself on its responsive and helpful client support. Stratos also operates FXCM, an FX and CFD platform founded in 1999. Stratos will continue to offer FXCM services alongside Tradu's multi-asset platform.

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IT Systems Management

ICANN ANNOUNCES GRANT PROGRAM TO SPUR INNOVATION

PR Newswire | January 16, 2024

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit organization that coordinates the Domain Name System (DNS), announced today the ICANN Grant Program, which will make millions of dollars in funding available to develop projects that support the growth of a single, open and globally interoperable Internet. ICANN is opening an application cycle for the first $10 million in grants in March 2024. Internet connectivity continues to increase worldwide, particularly in developing countries. According to the International Telecommunication Union (ITU), an estimated 5.3 billion of the world's population use the Internet as of 2022, a growth rate of 6.1% over 2021. The Grant Program will support this next phase of global Internet growth by fostering an inclusive and transparent approach to developing stable, secure Internet infrastructure solutions that support the Internet's unique identifier systems. "With the rapid evolution of emerging technologies, businesses and security models, it is critical that the Internet's unique identifier systems continue to evolve," said Sally Costerton, Interim President and CEO, ICANN. "The ICANN Grant Program offers a new avenue to further those efforts by investing in projects that are committed to and support ICANN's vision of a single, open and globally interoperable Internet that fosters inclusion amongst a broad, global community of users." ICANN expects to begin accepting grant applications on 25 March 2024. The application window will remain open until 24 May 2024. A complete list of eligibility criteria can be found at: https://icann.org/grant-program. Once the application window closes, all applications are subject to admissibility and eligibility checks. An Independent Application Assessment Panel will review admissible and eligible applications and the tentative timeline to announce the grantees of the first cycle is in January of 2025. Potential applicants will have several opportunities to learn more about the Call for Proposals and ask ICANN Grant Program staff members questions through question-and-answer webinar sessions in the coming months. For more information on the program, including eligibility and submission requirements, the ICANN Grant Program Applicant Guide is available at https://icann.org/grant-program. About ICANN ICANN's mission is to help ensure a stable, secured and unified global Internet. To reach another person on the Internet, you need to type an address – a name or a number – into your computer or other device. That address must be unique so computers know where to find each other. ICANN helps coordinate and support these unique identifiers across the world.

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Application Infrastructure

Legrand Acquires Data Center, Branch, and Edge Management Infrastructure Market Leader ZPE Systems, Inc.

Legrand | January 15, 2024

Legrand, a global specialist in electrical and digital building infrastructures, including data center solutions, has announced its acquisition is complete of ZPE Systems, Inc., a Fremont, California-based company that offers critical solutions and services to deliver resilience and security for customers' business critical infrastructure. This includes serial console servers, sensors, and services routers that enable remote access and management of network IT equipment from data centers to the edge. The acquisition brings together ZPE's secure and open management infrastructure and services delivery platform for data center, branch, and edge environments to Legrand's comprehensive data center solutions of overhead busway, custom cabinets, intelligent PDUs, KVM switches, and advanced fiber solutions. ZPE Systems will become a business unit of Legrand's Data, Power, and Control (DPC) Division. Arnaldo Zimmermann will continue to serve as Vice President and General Manager of ZPE Systems, reporting to Brian DiBella, President of Legrand's DPC Division. "ZPE Systems leads the fast growing and profitable data center and edge management infrastructure market. This acquisition allows Legrand to enter a promising new segment whose strong growth is expected to accelerate further with the development of artificial intelligence and associated needs," said John Selldorff, President and CEO, Legrand, North and Central America. "Edge computing, AI and operational technology will require more complex data centers and edge infrastructure with intelligent IT needs to be built in disparate remote geographies. This makes remote management and operation a critical requirement. ZPE Systems is well positioned to address this need through high performance automation infrastructure solutions, which are complementary to our current data center offerings." "By joining forces with Legrand, ZPE Systems is advancing our leadership position in management infrastructure and propelling our technology and solutions to further support existing and new market opportunities," said Zimmermann. About Legrand and Legrand, North and Central America Legrand is the global specialist in electrical and digital building infrastructures. Its comprehensive offering of solutions for commercial, industrial, and residential markets makes it a benchmark for customers worldwide. The Group harnesses technological and societal trends with lasting impacts on buildings with the purpose of improving lives by transforming the spaces where people live, work, and meet with electrical, digital infrastructures and connected solutions that are simple, innovative, and sustainable. Drawing on an approach that involves all teams and stakeholders, Legrand is pursuing its strategy of profitable and responsible growth driven by acquisitions and innovation, with a steady flow of new offerings—including products with enhanced value in use (faster expanding segments: data centers, connected offerings and energy efficiency programs). Legrand reported sales of €8.0 billion in 2022. The company is listed on Euronext Paris and is notably a component stock of the CAC 40 and CAC 40 ESG indexes.

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