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How resellers can make a difference in enabling organisations’ cloud transformations

May 01, 2018 / James Bourne

Resellers and channel partners can do more to guide organisations into a cloudy future by leveraging IaaS and PaaS solutions, according to a new report from Ingram Micro. The study, which surveyed 250 UK-based cloud end users as well as 50 resellers, found Azure was the most popular IaaS solution sold by resellers, followed by Amazon S3 and Google Compute Engine – while Azure is significantly ahead on the PaaS side. The paper’s hypothesis is simple. As organsiations’ cloud desires are often set back by security concerns, pricing, or a general lack of knowledge around the technology’s capabilities, resellers should have a role to play in smoothing the edges. But the resellers are not holding up their end of the bargain. “Perceptions remain that procuring a cloud solution directly from a developer is a better option, but the fact that end users still have reservations about the technology in general demonstrates that further evolution is required in the way ...